What Type of Video Files Can You Upload to Facebook

Videos have become the most popular content pieces you can utilize for your social media channels. This comes as no surprise since 88% of marketers report that their videos result in a positive ROI .

With this in heed, deciding which content blazon you should utilize for whatsoever kind of campaign, product promotion, or audition appointment is piece of cake. Videos will undoubtedly heave your website or social media traffic faster than whatever other marketing method.

Sharing videos with your Facebook audience is the wisest choice if you're looking for increased engagement on the platform. Posting raw, unedited footage won't cutting the mustard, though—you demand to create excellent quality videos that marshal with your audience's interests. With the help on an intuitive online video editor similar InVideo, you tin edit your footage or create new content is less than 5 minutes!

To capture the viewer'southward attention you should also take notes on which video formats perform the all-time on Facebook. Although the platform allows for enough of them, it doesn't mean that all of the formats volition work just as finer.

That being said, what is the best video format for Facebook anyhow? Before we get to the bottom of this, let's see which options you lot take to begin with.

Source: Pixabay

What Video Format Does Facebook Utilize?

Facebook is known for supporting plenty of video formats, which makes the platform versatile. You lot can upload videos of any format y'all can imagine—there are 30 of them in total.

Let's accept a look at all of the supported ones:

What Video Format Does Facebook Support?
wmv vob ts tod qt ogv ogm nsv mts mpg	mpeg4 mpeg mpe mp4 mov modernistic mkv m4v m2ts gif	flv f4v dv divx dat avi asf 3gpp 3gp 3g2

Y'all proper noun it—Facebook has information technology. When you upload a video, the social media platform itself will tell you lot that not all of the formats will exist as loftier-quality equally you'd expect them to.

That being said, let's see which Facebook video formats are the almost reliable in terms of quality and loading speed.

The All-time Facebook Video Format

More often than not speaking, Facebook suggests that yous use either the MOV or MP4 video format.

This recommendation is broad, though—what you should pay more attending to is what your campaign revolves effectually. Dissimilar campaigns should utilize different specs, sizes, and aspect ratios for Facebook videos.

Depending on what yous're looking to create, the generalized viewpoint won't employ.

If you want more in-depth information on what kind of formatting your video should go through, take a look at each video type that is supported on Facebook:

1. Instant Feel video
2. Collection encompass video
3. Carousel video ads
4. Facebook Messenger video ads
5. In-stream video ads
6. 360 video
7. Feed video

Instant Feel Video

If your campaign revolves around Facebook Instant Experience videos, you lot need to ensure the post-obit specs:

Format	Max Frame Charge per unit	Max Length	Max File Size	Video Size
MOV or MP4	30fps	120 seconds	4GB	1200×628 px

Every bit far as the minimum size for a landscape video goes, you should keep it at 720 by 379 pixels. If you lot're curious about the minimum size for a square video, the requirement stands at 720 by 720 pixels.

Collection Cover Video

If you lot want to create a Drove cover video for your campaign, pay attending to the following:

Format	Max Frame Rate	Attribute Ratios	Max File Size	Video Size
MOV or MP4	30fps	16:9 or 1:1	4GB	1200×675 px

Minimum size and maximum length are not disclosed on Facebook, but yous should effort to keep them within the 'adequate range. Don't go too small in terms of size and try to keep your video between 20 and 90 seconds long.

Following common sense, you should know that people don't accept a long attention span, so the more concise and to-the-point your video is, the better the results will be.

Carousel Video Ads

Carousels take go extensively popular considering they deliver curtailed and valuable data to the viewer. If you opt for this excellent content slice, you should ensure the following specs:

Format	Max Frame Charge per unit	Max Length	Max File Size	Video Size
MOV or MP4	30fps	240 minutes	4GB	1080×1080 px

Facebook Messenger Video Ads

If you lot desire to send ads to your target audience via Facebook Messenger, here's what you should know about the specs:

Aspect Ratios	Max Frame Charge per unit	Max Length	Max File Size	Min Video Size
1.91:1 or xvi:9	30fps	15 seconds	4GB	500 px

Facebook advises you to upload videos with a super high resolution without going past the ratio and file size limits.

In-Stream Video Ads

As far as Facebook'southward in-stream ads are concerned, the platform advises that y'all should upload the highest-resolution video possible without any letter or pillar boxing. This way, yous won't come beyond any issues and will provide your viewers with an splendid user experience.

Accept a wait at the supported specs for in-stream video ads:

Format	Max Frame Rate	Max Length	Max File Size	Video Size
MOV or MP4	30fps	240 minutes	4GB	1080×1080 px

Pro-tip: With an online video editor like InVideo, you can create well-baked videos in total HD

360 Video

If you want to share a 360-caste video on Facebook, you should pay attention to the following specs:

Format	Frame Rate	Max Length	Max File Size	Max Video Size
MOV or MP4	30fps	30 minutes	10GB	5120×2560 px

If you lot upload a file that's significantly larger than the recommended size, it volition take a lot longer to process the 360 videos. The aforementioned applies to videos that exceed the optimal length.

Feed Video

Regular Facebook feed videos aren't that demanding when it comes to specs, though that doesn't mean you shouldn't follow some general guidelines for optimal results. Check out the general recommendations:

Format	Frame Rate	Max Length	Min Width	Attribute Ratios
MOV or MP4	30fps	240 minutes	120 px	16:9 and 9:sixteen

Why Do Video Formats for Facebook Matter?

Later looking at the whole list of thirty different formats that Facebook supports, you may inquire yourself— why does it matter which one I employ?   The answer is that it's all almost the balance betwixt the size and the quality of your video.

MP4 is the best video format for Facebook because the compression doesn't have much of an effect on the video itself. In other words, the quality doesn't suffer as a result of the changes that the content piece undergoes.

Another huge advantage of MP4 is that it'south playable on any video-streaming platform you tin can imagine. There'due south no need for y'all to catechumen your video more once—if the starting format isn't MP4—to be able to upload it to any web video platform.

Since it's in your best interest to accept your video ads succeed on Facebook, using the right format isn't enough. Video content, in full general, takes a lot of time and effort before it'south tweaked to perfection. Near people dread editing their videos because the process is often frowned upon. Considering how complex video editing software tin can be, it isn't surprising.

At that place are plenty of tools that can assistance you create engaging video content pieces, notwithstanding well-nigh of them aren't piece of cake to chief. This is partially the reason behind the founding of InVideo— we wanted to create a platform that is beginner-friendly and allows y'all to create videos in less than ten minutes.

If you want to make the most of your Facebook video ads, boost your ROI, appoint your audition, or have a high view count, you should check out our Facebook Video Ad Maker and our guide on how to make a video .

Making a Facebook Video Advertisement With InVideo

Creating a Facebook video ad using InVideo is going to exist the easiest ad-making experience you've ever had. The process is as unproblematic equally it gets, and information technology won't take you more than 10 minutes to figure everything out and have a finished product.

To make a compelling Facebook video advertising using our award-winning platform, all yous need to do is:

1. Log in to InVideo
2. Click on Quick Videos
3. Cull a template from our massive library
4. Add your text and visuals
5. Add some effects to brand your video stand out
6. Export and download your Facebook video advertisement

The whole procedure is as like shooting fish in a barrel as it gets—you don't need to take whatsoever editing knowledge to create the most compelling and eye-catching Facebook ad. Our platform is highly intuitive, allowing you to brand professional person-looking videos with minimal endeavour.

Although the chances that you'll find our platform difficult to utilise are well-nigh non-real, you might want to know how to utilise InVideo's Facebook Ad Maker to its fullest potential. If you want to utilize all of its capabilities, you can check out our wide array of tutorials that volition help yous learn everything virtually the platform in the blink of an middle.

To brand your Facebook video ads stand out from the rest, y'all should also use our Facebook Advertizing Template .

Creating a Facebook Video Ad With Our Facebook Advertising Template

The majority of Facebook ads look the same—they tend to exist overly flashy, desperately trying to capture the viewer's attention using the incorrect strategy. They do nothing just get us all annoyed, which is counter-productive, considering that the people who brand them want to achieve the opposite.

There is no ameliorate manner of sparking your target audience'south involvement than with a stunning, professional-looking video ad. We've spent years researching everything there is to know about videos, and in that location's no dubiety that good-looking and well-thought-out ones catechumen the nigh.

InVideo Marketing Templates

Backed by AI, InVideo's flexible and customizable Facebook ad templates are the perfect solution to increased date on your page. You can cull from a broad range of colors, images, and text styles to create a highly converting advertizement that volition stand out in the bounding main of overly aggressive ones.

The best role about our Facebook Ad Template is that it's super piece of cake to apply. To use this feature and make a superlative-notch ad that will boost your click-through rates, y'all just need to:

1. Log in to InVideo
2. Go to Quick Videos
3. Click on Facebook ad templates
   
   
4. Add together your visuals or select them from our library of thousands of media files
5. Tailor the template to your needs
6. Export and download the video

Different Types of Videos You Can Create With InVideo

InVideo offers you iii different ways yous can create videos from within the platform:

1. Pre-made templates
2. Text-to-video
3. Bare template

InVideo Marketing Templates

Pre-Fabricated Templates

If you don't want to fuss with creating and editing a video from scratch, you tin can utilise one of our pre-fabricated templates. Our library has over ii,5000 of them to choose from—all you need to practice is choice the 1 that aligns with your business concern needs.

Text-To-Video

Our text-to-video characteristic allows you to upload your files after choosing the perfect template. You tin can upload whatever of the following:

• Script
• Website URL
• Media files—MP4, MOV, JPG, PNG, and GIF

The only limitation is that the files should exist up to 20MB in size so that they tin can load properly and work synchronously with the video you create.

Blank Template

If you lot opt for the blank template selection, you will get to be in charge of each footstep of the procedure. Create your own template, add whichever elements you similar, edit the video, and upload it to your social media profiles to boost audience engagement effortlessly!

How To Create a Facebook Video With InVideo

Since our platform is versatile, yous have plenty of options when it comes to InVideo'due south Facebook ad templates. You lot volition discover specific ones for several types of Facebook videos. This includes:

• Story
• Newsfeed
• Carousel advert

Every bit soon every bit you choose what kind of Facebook video you want to utilize, you will see an assortment of different templates that were specifically made for the video blazon.

Once yous select the template y'all like the most, we will show you a preview of it and let you pick whether you want your video to exist broad, square, or vertical. This is what the page will look like:

InVideo Marketing Templates

If yous want to go along with the template yous initially selected, click on Employ this template to begin the editing process.

The first footstep is to upload your company logo. Note that you won't be asked to practise this if yous don't select the logo-oriented templates.

In one case you're done with that, you volition enter the editor.

Inside the InVideo Video Editor

As you can see, the InVideo video editor comes with plenty of options, allowing you to customize just nearly any aspect of your Facebook video. On the left side of your screen, yous can see several different categories:

• Music
• Media
• Text
• Stickers
• Furnishings
• Shapes
• Enhancers
• Uploads

If you don't desire to choose from our media library, yous will be given the choice to upload your own music and media. Nonetheless, we advise you to scroll through our file drove that contains some of the most beautifully designed images and fantabulous music that goes hand in mitt with your video way.

To add together any of the elements to your video, you need to click and align them with your video's message—information technology's as easy equally that. At that place isn't a single process that is more complex than this, so you don't need to worry virtually spending hours learning how to utilise the platform.

The Benefits of Using InVideo for Your Facebook Videos

Ane of the biggest advantages of using InVideo for the creation of your videos—whether they're Facebook, LinkedIn , Instagram , or whatever other ones—is that they are incredibly like shooting fish in a barrel to brand.

If at whatsoever betoken you struggle to find some option or tin't figure out how to do something in our editor, y'all can rely on whatever of our tutorials to educate you lot.

Our customer support is prepare and available 24/7—and this isn't your typical, non-responsive 24/7 kind of support. No thing what you need, day or night, our team will provide you with the nearly helpful answer they can find.

Some other one of InVideo's greatest benefits is that it's cloud-based, pregnant that it will work seamlessly in any web browser. You don't need to waste material your time or energy on the platform'southward inability to piece of work on iOS or Windows—InVideo works for anybody.

The user-friendliness, ease of use, and excellent customer back up InVideo provide come up at a price of only $10 a month. For full, unlimited admission to all of our platform's features, the pricing stands at $30 a month.

Other InVideo Editors and Templates You lot Need To Cheque Out

We offer enough of options in terms of video editing—check them out:

• Advertisement maker
• Promo video maker
• Instagram video editor
• Marketing templates
• Wedding invitation template

Sign up every bit early as today to create the most compelling Facebook video ads that convert!

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Source: https://invideo.io/blog/best-video-format-for-facebook/

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